Aflourish

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АFLOURISH

— African Clothing Brand made in Russia. Always Flourish

Always Flourish

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Welcome to Africa

About the Brand

Aflourish is an African clothing brand for those open to new opportunities and striving for prosperity.

We celebrate Africa's rich diversity through creativity that inspires individuals to flourish by harnessing their unique strengths.

The brand was founded in Russia in 2022 to merge African traditions with contemporary style.

Founder’s Story

The main goal of the brand

The main goal of Aflourish is to create a community of 100,000 African and Russian ambassadors of African culture who, not only through fashion, express respect for traditions and the desire for our fatherland to flourish

Further activities

In 2023, the first fashion show took place, followed by a series of events introducing Russian audiences to African culture and style.

The first steps of Aflourish

In 2022, Aflourish emerged — a brand built from scratch, funded personally, and inspired by the continent’s cultural heritage

Esua's Path

Esua was born and raised in Cameroon in a large family, learning diligence and perseverance from an early age. After receiving a scholarship to study aviation engineering in Russia, he moved to Moscow, where the idea of creating a brand to tell Africa’s story through fashion was born.

Brand History

The brand’s story began with a dream to showcase African culture in a new light and combine African traditions with contemporary style.

The emergence of Aflourish

Aflourish was founded in 2022 in Russia by its founder, CEO, and lead designer — Esua Fidelis Fonjock, originally from Cameroon.

Epah Nzehe Fotoh

Chief Operating Officer

Esua Fidelis Fonjock

Founder, CEO, Lead Designer

Ebie Rose Fonjock

Chief Marketing Officer

Tonzock Alice Fonjock

Chief Product Officer

Team

Product catalog

Gift Certificate

Express your love and gratitude with our Aflourish gift certificates!

Choose an amount of 2,500 ₽, 5,000 ₽, or 10,000 ₽ to make your loved ones happy and give them a unique glow

Gift Certificate

Express your love and gratitude with our Aflourish gift certificates!

Choose an amount of 2,500 ₽, 5,000 ₽, or 10,000 ₽ to make your loved ones happy and give them a unique glow

who need something

and tailoring services for customers,

We offer

unique

customized design

We offer custom design and tailoring services for clients who need something unique.

Orders accepted for weddings, graduations, gifts, and other special occasions.Designs must be African or feature African prints.

Orders must be placed at least 2 weeks before delivery.

Contact: +7 977 710 1832 (WhatsApp, Telegram)

Order an individual design

Daniel Visser

Total beginner

The principal element of Suprematism in painting, as in architecture, is its liberation from all social or materialist tendencies. Through Suprematism, art comes into its pure and unpolluted form. I think if you do something and it turns out pretty good, then you should go do something else wonderful, not dwell on it for too long.

Synthia Smyth

Professional painter

We were just building stuff 'cause we thought it was cool. I do remember having these specific conversations with my friends where we thought, you know, someone is gonna build this. Someone is gonna build something that makes it so that people can stay connected with their friends and their family. The product helped us to develop new directions in or brand strategy, to attract new customers and buyers. We started 3 years ago and got the top in Business One rating system. A great honour! Let us be honest, we could try to get same result attracting third-party specialists, but we had best luck to be in a boat with Elestory team!

Agatha Morris

Passionate amateur

Elestory is a big team of professionals and very responsible people. We started working with Elestory 3 years ago, and every year their business program becomes better. They maintain their best level.

Agatha Morris

Passionate amateur

Elestory is a big team of professionals and very responsible people. We started working with Elestory 3 years ago, and every year their business program becomes better. They maintain their best level.